Privacy Policy
A FLOWERS SONG PTE. LTD. (“we,” “us,” or “our”) operates the website www.wallpotperch.com (the “Site”). We are dedicated to providing high-quality wall-mounted plant hangers while ensuring the privacy and security of your personal data. This Privacy Policy outlines our data practices in strict accordance with the Singapore Personal Data Protection Act (PDPA) and the EU General Data Protection Regulation (GDPR).
- DATA CONTROLLER
For the purposes of applicable data protection legislation, the entity responsible for your personal data is:
Legal Entity: A FLOWERS SONG PTE. LTD.
Registration Number: 201709249N
Registered Address: 17 Pasir Ris Link, #09-43, Seastrand, Singapore 518183
Contact Email: potstand@wallpotperch.com
- INFORMATION WE COLLECT
To fulfill your orders and provide a seamless shopping experience, we collect:
Identity Data: Full name and title.
Contact Data: Billing address, delivery address, email address, and telephone numbers.
Transaction Data: Details regarding the products you have purchased and historical order records.
Technical Data: IP address, browser type, time zone settings, and usage patterns on our Site.
- PAYMENT PROCESSING & SECURITY
To ensure maximum security and mitigate transaction risks, all payments are processed through Stripe, our primary third-party payment gateway.
Direct Processing: Your sensitive payment information (e.g., credit card numbers) is collected directly by Stripe. A FLOWERS SONG PTE. LTD. does not store or have access to your full payment card details on our servers.
Compliance: Stripe adheres to the PCI-DSS standards managed by the PCI Security Standards Council.
Fraud Prevention: We use Stripe’s advanced tools to monitor for unauthorized transactions and protect both our customers and our business integrity.
- HOW WE USE YOUR DATA
We process your data only when we have a legal basis to do so:
Contractual Necessity: To process, fulfill, and ship your orders for wall-mounted plant hangers.
Legitimate Interests: To provide customer support, manage accounts, and improve our Site’s functionality.
Legal Compliance: To satisfy tax, accounting, and statutory requirements in Singapore and the European Union.
- DATA SHARING & INTERNATIONAL TRANSFERS
As a Singapore-based company serving customers in Europe:
Logistics Partners: We share your contact and delivery data with professional courier services to ensure successful physical delivery of goods.
Cross-Border Transfers: Your data may be transferred to and processed in Singapore. We ensure such transfers are protected by Standard Contractual Clauses (SCCs) or other legally recognized mechanisms to provide a level of protection equivalent to GDPR standards.
- DATA RETENTION
We retain your personal information only for as long as necessary:
Financial Records: Transaction data is retained for 7 years to comply with Singapore and European tax regulations.
Customer Records: Retained for the duration of our business relationship or until a valid deletion request is made, subject to overriding legal obligations.
- YOUR LEGAL RIGHTS
Under GDPR and PDPA, you have the following rights:
Access & Correction: Request a copy of your data or rectify inaccuracies.
Erasure (“Right to be Forgotten”): Request deletion of data no longer required for its original purpose.
Restriction & Objection: Object to processing based on legitimate interests.
Data Portability: Request a transfer of your data to another service provider.
To exercise these rights, please contact us at potstand@wallpotperch.com.
- DATA SECURITY
We have implemented robust technical and organizational measures to prevent accidental loss, unauthorized access, or disclosure. Access to your data is strictly limited to employees and vetted partners (such as logistics and payment providers) with a genuine “need-to-know.” - CONTACT US
If you have any questions regarding this Privacy Policy or our data practices, please contact our Data Protection Officer:
A FLOWERS SONG PTE. LTD.
Email: potstand@wallpotperch.com
Address: 17 Pasir Ris Link, #09-43, Seastrand, Singapore 518183
Phone: +65 6259 0116